Integrated Marketing: Precision + Persuasion

SEM Bridges Traditional Marketing.
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Integrated Marketing: Succeeding in an Omni-Channel World.

  • Craft Strategy

    Discover & Plan

    In the new world of channel fragmentation, it takes a whole lot of planning to realize success. Our planning stage includes audience understanding, competitor analysis, Keyword Guide, paid advertising plan, inbound marketing plan, re-targeting plan, and of course the marketing calendar.

  • Orchestrate Campaign

    Digital & Traditional

    Singularity of voice in digital channels or traditional channels is money in the bank. For the voice to come through website, online display, social media, kiosks, out of home, or print ads is harder than it looks.  Elliance excels at orchestration of paid, earned and owned media.

  • Adapt Via Rapid Iteration

    Test & Focus

    We use analytics/testing to narrow winning messages and weed out losers. We rely on A/B testing to guide creative and geo-targeting refinement. Instead of solely relying on traditionally linear research-write-measure sequences, we increasingly use intuit-write-measure-adapt loops.

  • Report Performance

    Intelligent. Insightful. Smart.

    What’s working and what’s not? How does it compare to industry benchmarks? Our data scientists will present the cross-channel metrics and the bottom-line numbers; then our strategists will tease the meaning out of the numbers and tell the story behind them.

Recent Blog Posts

  • The art of the environmental portrait

    June 20, 2017

    In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading

  • The Politics of Design or Seeing Red

    March 29, 2017

    Politics aside… what do design, branding and political experts really think of President Trump’s “Make America Great Again!” red trucker hat? Some call it the worst design of 2016, while others say it was the most hated and most loved … Continue reading

  • Persuading Robots

    June 21, 2016

    I joined Elliance 6 months ago, and am learning something new every day. The one big thing I’ve learned, which sets us apart from anywhere I’ve worked in the past, is that marketing is no longer just about persuading human … Continue reading