Imagination Precedes Speaking

Speaking Enagements

Web & Beyond: Using Integrated Marketing to Grow Enrollment

How do you use a new website to increase leads? By making the website part of a strategic marketing plan that provides prospective students with the same, cohesive message everywhere.

This webinar will show the processes used to garner results for William Woods University. First step: articulate the brand. Second step: Change from a fact-based message to a story-centered message. Third step: Celebrate the heroes among faculty and staff. Fourth step: Create website, landing pages, banner ads & print materials with the same look and message. Fifth step: Use social media and search marketing to drive traffic to the website.

Webinar July 14, 2015

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NACCAP Conference

Change your focus, increase enrollment

If you want to attract international, graduate and/or online students, it’s essential to change your online marketing slightly. By learning what has worked for six other universities, you can walk away with tactics and strategies you can use for your own school. Learn everything from what appeals to international students to the difference between paid Google ads, paid social ads and paid retargeting ads to the benefits of a geo-targeted search marketing campaign. What has worked in the past no longer works in today’s competitive higher education environment so why not expand your skill set in order to expand the reach of your school?

West Palm Beach, Florida May 31, 2015 - June 03, 2015

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NACCAP Conference

How to Get A Bigger Piece of the Enrollment Pie; Increasing Inquiries by Prioritizing Programs

The ever-changing digital landscape, coupled with shrinking pools of traditional students and small marketing budgets, make championing the cause of Christian education a difficult challenge. To get bigger ROIs on the time and money spent on social media, PPC, retargeting ads, SEO and email campaigns, college admissions professionals need to learn new tactics and strategies that deliver bigger results without larger investments of time and capital. By keeping abreast of the most up-to-date marketing trends, college employees can simultaneously improve their outreach to potential students and learn the necessary skills to advance their careers.

West Palm Beach, Florida May 31, 2015 - June 03, 2015

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Elliance Seminar Des Moines Iowa

From Slowing to Growing: Unleashing the Power of Integrated Marketing to Out-Recruit the Competition & Build Enrollment

Imagine your view book, emails, social media content, websites, direct mail—even college tours and visits—working harmoniously in a way that delivers more and better leads, improves conversions and yields, as well as maximizes returns on investments. THAT is the power of integrated marketing and the breakthrough strategy that is driving some of the most dramatic enrollment growth in higher education today. But how do colleges make the transition and develop a plan that leverages well-coordinated, brand-centric messaging 360 degrees across their most influential offline and online channels? Join us to find out how.

Des Moines, Iowa April 17, 2015

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NAGAP

How to Get a Bigger Piece of the Enrollment Pie: Increasing Inquiries by Prioritizing Programs

Tired of spreading their small budget thinly across a large number of programs, Alvernia University took a bold approach. They prioritized their top programs – such as MBA and DPT – and devoted the lion share of their marketing budget to only these programs. Then, they changed the marketing channels they used, spending everything to online tactics. This presentation will review a case study on this university’s targeted digital marketing approach.

New Orleans, Louisiana April 08, 2015 - April 11, 2015

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