Imagination Precedes Speaking

Speaking Enagements

Elliance Seminar Roanoke, WV

Six Key Practices for Growing Your 2015 Online, International & Graduate Enrollment

Looking to extend your recruiting pipeline, build online and graduate programs and attract more adult learners? Join us for a look at some of today’s most powerful enrollment marketing and recruiting practices. Seminar attendees will explore real college case studies to learn how five different colleges overcame tough challenges and achieved, or exceeded, their enrollment goals. Learn how to leverage search engines, social media, PR 3.0, as well as your own digital and brand assets to build a bigger recruiting pipeline and tap new opportunities for enrollment growth.

The Stonewall Resort, Roanoke, WV September 26, 2014

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eduWeb 2014

Making a University Magazine Responsive, in Just 90 Days

Since 20 percent of the web traffic to Carnegie Mellon's university magazine currently comes from tablets and phones, they knew it was time to make their university magazine responsive. However, doing a code re-write is a completely different creature than building a site from scratch. As more and more universities tackle responsive projects, web teams will confront a million questions. We'll share the lessons learned from Carnegie Mellon and another responsive magazine project to help prepare you for some of the challenges you'll encounter on the road to responsive web design

Baltimore, MD August 04, 2014 - August 06, 2014

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Elliance Seminar Detroit, MI

Six Key Practices for Growing Online, International & Graduate Enrollment in 2014 & Beyond

Ever wonder how colleges like yours are growing enrollment in key market segments, despite financial, demographic and competitive challenges? Join us for a look at the latest enrollment marketing trends and a behind-the-scenes look at how five different colleges overcame their toughest challenges to grow enrollment among international, graduate and online students. Attendees will gain a deeper understanding of today’s best practices for leveraging the power of search engines, brand assets, social media and PR 2.0 to broaden their marketing reach, extend recruiting pipelines, strengthen their brand and most, importantly, capitalize on opportunities to expand enrollment.

Hartland, MI May 09, 2014

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Elliance Seminar Charlottesville, VA

Six Key Practices for Growing Online, International & Graduate Enrollment in 2014 & Beyond

With 2014 in full swing, what steps are you taking today to grow your fall enrollment among international, graduate and online students? If you want to learn how colleges just like yours are experiencing growth in these three market segments, join us at the Clifton Inn as we showcase the practices that are delivering today's biggest returns and real case studies from five different colleges. We will explore the marketing and branding practices that leverage the power and reach of search engines, social media, PR 2.0 and recruiting-savvy website strategies. The event is open exclusively to higher education decision makers who are looking to extend their recruiting pipelines, attract more "right fit" students, reverse graduate enrollment declines and grow online programs. Space is limited.

Charlottesville, VA February 07, 2014

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Refresh Pittsburgh

Chrome DevTools Tips and Tricks

Chrome DevTools is an amazing tool that both web developers and designers can use to make their lives easier. Most people have probably used it to inspect elements, adjust CSS styles, and/or to see JavaScript errors. But there is a lot more than you can do with it. Elliance's Nik Mihalick uses these features everyday and hopes to give you some practical knowledge that you can start using in your job. He’s going to show the full power of the elements tab and give some tips on the using the console. Then he’s going to edit code, device test, optimize images, and a do whole lot more, all right in his browser using DevTools. He’ll finish up by covering some of the new things coming to DevTools and discuss how to keep up with these changes.

Pittsburgh, PA January 21, 2014

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Elliance Seminar Kansas City 2013

Six Key Practices for Growing Online, International & Graduate Enrollment in 2014 & Beyond

Ever wonder how some colleges are growing, despite economic and demographic challenges? Join us for a look at some of today's best practices for growing international, online and graduate program enrollment. This seminar will explore the marketing and branding practices that leverage the power and reach of search engines, social media and PR 2.0 and recruiting-savvy website strategies. The event is open exclusively to higher education decision makers who are looking to extend their recruiting pipelines, attract more "right fit" students, reverse graduate enrollment declines and grow online programs. Space is limited.

Kansas City, MO November 08, 2013

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Elliance Seminar North Carolina 2013

Six Key Practices for Growing Online, International & Graduate Enrollment in 2014 & Beyond

Ever wonder how some colleges are growing, despite economic and demographic challenges? Join us for a look at some of today's best practices for growing international, online and graduate program enrollment. This seminar will explore the marketing and branding practices that leverage the power and reach of search engines, social media and PR 2.0 and recruiting-savvy website strategies. The event is open exclusively to higher education decision makers who are looking to extend their recruiting pipelines, attract more "right fit" students, reverse graduate enrollment declines and grow online programs. Space is limited.

Charlotte, NC October 04, 2013

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eduWeb

It's 2013 and I'm Still Wondering if Designers Should Write Code

For the last few years, three questions have, in one way or another, driven a disproportionate number of the web-related presentations I've either attended or seen online: Should web designers know how to code? How do I convince my boss that we should be building our [thing] responsively? How do we get clients to pay for [new thing du jour]? On the surface, these are good and relevant questions. Ours is an industry in upheaval, and we're all trying to figure out how to cope with revolutionary change and its implications. But a deeper examination of questions like these reveals a dangerous and shared achilles heel: In the name of community, we have built around us a professional echo chamber so tight, it's weakened our ability to do the very synthesis required to advance the causes that drove such questions in the first place. For forty minutes, we'll focus on practical ways to wrestle ourselves and our profession from this straightjacket of regurgitative nonthinking, and stop creating needless Sisyphean drama where progress, play, and growth ought naturally to dwell instead.

Boston, MA July 29, 2013 - July 31, 2013

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Elliance Seminar Chicago 2013

New Frontiers: Growing Online, International & Graduate Enrollment

With a focus on building enrollment and revenues, colleges across the U.S. are looking beyond traditional enrollment populations to new international, graduate and online frontiers. But what are today’s best practices for winning more of these students in a market that is growing more competitive and more global? Join Elliance at The Crane Estate on the Atlantic coast in Ipswich to explore how colleges like yours are expanding their international recruiting pipelines, overcoming graduate enrollment declines and capitalizing on the growing demand for online programs.

Chicago, IL July 18, 2013

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Elliance Seminar Boston 2013

New Frontiers: Growing Online, International & Graduate Enrollment

With a focus on building enrollment and revenues, colleges across the U.S. are looking beyond traditional enrollment populations to new international, graduate and online frontiers. But what are today’s best practices for winning more of these students in a market that is growing more competitive and more global? Join Elliance at The Crane Estate on the Atlantic coast in Ipswich to explore how colleges like yours are expanding their international recruiting pipelines, overcoming graduate enrollment declines and capitalizing on the growing demand for online programs.

Boston, MA June 14, 2013

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The Web Conference at Penn State

Making Publications Work Across Innumerable Platforms & Keeping Your Sanity

Imagine making a one-time commitment and having your publication work across innumerable platforms. The content is entered once in a single CMS and it works perfectly on the web, on a tablet or phone, indeed on any device you can imagine. Impossible? Not if you use Responsive Design. When talking about Responsive Design, it’s easy to feel that it could be applied to alumni magazines and other publications. But the enthusiasm frequently fades when existing teams encounter new and thorny challenges. How do you get approvals if Responsive methodologies demand a more iterative approach? How do roles and responsibilities need to shift to accommodate the new order of things? How do you reliably predict the cost? A case study will be used to show how to move beyond flip-books and apps to create a publication that displays and behaves elegantly across innumerable platforms, and what lessons we’ve learned about making the transition.

University Park, PA June 06, 2013

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SUNYCUAD Conference

How Does Your Web Presence Impact Your Capital Campaign?

When the time frame is tight and the budget is limited, it might seem like a simple, separate capital campaign microsite is the best way to announce a capital campaign. Well, it's not. Here's a case study of how -- and why -- a college collaborated with an outside vendor to redesign their website first, then included a link to the separate capital campaign microsite. Learn how they structured the website to tell their unique story and why that message can increase donations. Creative thinking is essential when deadlines dictate speed, yet the stakes are too high to settle for anything but excellence. Here's proof that if the message is created with sophistication and grace, a capital campaign can belong on the homepage of a college's website.

Long Island, NY June 06, 2013

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NACCAP 2013

Making the Most of Limited Resources -- Using Social, Search & Email To Grow Enrollment

Nestled in the foothills of the Appalachians, a little-known West Virginia Bible college draws students from across the U.S. and seven foreign countries with an admission staff of one. A small, private university in Texas extends its outreach well beyond the borders of the Lone Star state and into 151 foreign countries. A regional Catholic university in Pittsburgh garners worldwide acclaim and interest in a new MBA program. Schools with small staffs can deliver bigger enrollments, if they use the web for better recruiting. Join us and learn how! After this session, attendees will walk away with enrollment tips that will enable them to strategically focus ALL online efforts towards helping right-fit students go from being prospects to applicants.

Grantham, Pennsylvania May 29, 2013 - June 01, 2013

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Elliance Webinar May 2013

Growing Readership: Making the Most of Your Magazine in the Age of Mobile Media

The wide-spread adoption of smart phones and tablets has forever changed how we consume media. Have your publishing practices kept pace or are your readers suffering from a less-than-optimal viewing experience? Imagine a way to create content once and have it work perfectly on every screen, across every platform, from desktop PCs to the smallest smart phones. There IS an app for that and it's something that you're already using every day! Join us to explore the power of responsive web design for magazines and why it is revolutionizing how online publications are designed, published and experienced. Learn how this digital platform can help your organization grow readership, streamline your editorial process and save time and money.

United States May 16, 2013

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Elliance Seminar Boston May 2013

New Frontiers: Growing Online, International & Graduate Enrollment

With a focus on building enrollment and revenues, colleges across the U.S. are looking beyond traditional enrollment populations to new international, graduate and online frontiers. But what are today’s best practices for winning more of these students in a market that is growing more competitive and more global? Join Elliance at The Crane Estate on the Atlantic coast in Ipswich to explore how colleges like yours are expanding their international recruiting pipelines, overcoming graduate enrollment declines and capitalizing on the growing demand for online programs.

Boston, MA May 03, 2013

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Florida HighEdWeb Regional Conference

Making Publications Work on innumerable Platforms & Keeping Your Sanity

Imagine making a one-time commitment and having your publications work on innumerable platforms. The content is entered once in a single CMS and it works perfectly on the web, on a tablet and on a phone. Impossible? Not if you use responsive design. Any time you talk about responsive design, it's easy to see how it could be applied to alumni magazines and other university print publications. But, how on earth can your existing team make it work? How do you get approvals if responsive design dictates that decisions are made along the way? A case study will be used to show how to move beyond flip-books & apps to create a publication that has a seamless interaction across all platforms. A few challenges upfront, but you'll save time and money in the long run.

Gainesville, FL April 22, 2013 - April 23, 2013

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Elliance Webinar February 2013

Specialized Masters Programs: How Colleges Like Yours Are Growing Enrollment

Demand is growing among both students and employers for specialized masters programs, thanks in part to a highly competitive job market. But building enrollment in these programs poses a unique set of challenges, from smaller pools of prospects to limited awareness of newer fields of study. This free, one-hour webinar will explore how colleges like yours are achieving growth breakthroughs and enrolling more and better students.

United States February 07, 2013

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CCCU's Chief Enrollment Officers Conference

Taking your Brand Online

After Concordia University underwent a major rebranding effort for their MBA program, they knew there was more work to do if they wanted to attract students who shared their values. Learn how this school combined marketing, branding and search engine optimization to be found by potential students surfing the web.

Phoniex, AZ January 03, 2013 - January 05, 2013

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Elliance Webinar November

Breakthrough Marketing for Growing Online Program Enrollment

Are your online programs getting lost in a sea of competition? Is your college planning to launch a new online program or grow an existing one? Do you want bigger returns for your enrollment marketing investments? Join us to explore today's most powerful marketing strategies to grow enrollment and raise awareness of your online programs, coast to coast, continent to continent.

United States November 16, 2012

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Elliance Seminar Austin 2012

New Frontiers: Growing Online, International & Graduate Enrollment

Colleges and universities across the country are discovering new and better pathways to enrollment growth through the power of search engines, social media and evolving website practices. Join us as we explore how decision makers are adapting to the changing landscape and discovering ways to extend their recruiting pipelines, grow online and grad-level enrollment, and attract more "right fit" students within and beyond the U.S. borders.

Austin, TX November 14, 2012

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ACHE Annual Conference

Increasing Enrollment by Eliminating Silos

Once upon a time, a school's marketing department, deans, and professors all worked independently. Not any more. Learn how and why one university created a website strictly for online classes that highlights the diversity of their non-traditional students. You'll also learn how the public relations department, social media marketers, professors, and an outside vendor all collaborate continually to improve the school's rankings and reputation on search engines.

Austin, Texas November 12, 2012

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Web Design Day

It's 2012 & I'm Still Writing "Should web designers know how to code?" On All My Checks

For the last few years, three questions have, in one way or another, driven a disproportionate number of the web-related presentations I've either attended or seen online: Should web designers know how to code? How do I convince my boss that we should be building our [thing] responsively? How do we get clients to pay for [new thing du jour]? On the surface, these are good and relevant questions. Ours is an industry in upheaval, and we're all trying to figure out how to cope with revolutionary change and its implications. But a deeper examination of questions like these reveals a dangerous and shared achilles heel: In the name of community, we have built around us a professional echo chamber so tight, it's weakened our ability to do the very synthesis required to advance the causes that drove such questions in the first place. For forty minutes, we'll focus on practical ways to wrestle ourselves and our profession from this straightjacket of regurgitative nonthinking, and stop creating needless Sisyphean drama where progress, play, and growth ought naturally to dwell instead.

Pittsburgh, PA October 26, 2012

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eduWeb 2012

What Google+ Means to Universities

In the beginning of this year, Google changed their search algorithm yet again by unveiling Search Plus Your World. Most people still don't realize that this truly changes everything that happens online. Now, a person's search results on Google -- which is the dominant U.S. search engine -- are personalized and influenced by social activity, specifically, activity on Google+. Since the content on Google+ is now woven into search results, it's much more than just another social site. In fact, Google+ profile pages at times show up above pay-per-click ads on the right-hand side of the results page. The bottom line: Forget everything you know about social media! The embedded content from all of your social sites --YouTube, Flickr, Facebook, etc. can influence your search rankings. So the question is, are you taking advantage of this? Through case studies and examples of what's worked for other universities, we'll show how you can use ALL of your online content to be found by prospective students.

Boston, MA July 31, 2012

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NACCAP 2012

Just when you thought you understood social media – it changed.

Social media is clearly not a fad. Schools now know the important role their posts and updates play in connecting with potential students and as a result, have integrated social media into their marketing strategies. In 2011, however, Google changed their algorithm so a new search/social fusion exists.

Chicago, Il May 30, 2012 - June 02, 2012

Entrepreneur's Growth Conference

CEO Panel: The Road to Greatness

As part of the opening CEO panel, Abu will share some of the most significant developments in the 16-year history of Elliance. Primarily, Abu will discuss how the company’s sales model evolved as it moved from start-up to growth and how this transformation helped to propel Elliance to the forefront of the digital marketing industry.

Pittsburgh, PA May 09, 2012

Marketing to Adult Students

Want to strengthen your brand? Get your print & web marketing efforts in sync!

A potential student sees your school’s website, a billboard and a direct mail piece all in the same week. Will these marketing efforts reinforce each other? They should. This session will show why your brand needs to be consistent in print and on the web. You’ll also learn a few tips so you can coordinate your own multi-media marketing.

San Francisco, CA February 23, 2012 - February 24, 2012

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CASE VIII

Out Swimming the Bigger Fishes -- Using the Web to Win Against Regional and National Competition

How did Pepperdine University Graziadio School of Business set itself apart from the crowded MBA market? How did it jump off the perpetual marketing treadmill of open houses, pay-per-click, direct mail, email, public relations and social media that took a lot of time but didn't bring the results they were looking for? The answer is a four step process -- define the brand voice, re-design the website, re-think the PPC ads and modify the organic search marketing. They now use a keyword driven perspective for all communications to drive prospects to their effective web strategy.

Seattle, WA February 15, 2012 - February 17, 2012

CIC 2012 Presidents Institute

Making the Case for the Liberal Arts: Developing an Effective Marketing Strategy

The marketplace demands a compelling case for the outcomes of a liberal arts education that is easily grasped by prospective students and their parents. This case must be shaped by the college's primary champion--the president--and it needs to be delivered in a way that is consistent and coordinated with today's sophisticated interactive technology. While execution of the marketing strategy must be delegated widely throughout the campus community, a deep strategic understanding of the college's mission should rest with the president, the board, and senior leadership.
Presented by:
- David R. Anderson, President, Saint Olaf College
- John T. Lawlor, President, The Lawlor Group
- George E. Martin, President, St. Edward's University
- Abu Noaman, President, Elliance, Inc.

Marco Island, FL January 05, 2012

eduWeb 2011

Begin at the Ending: How Great Information Architecture and Content Strategy Steal From Good Story Telling.

Many people (clients and web development teams) assume that an IA is hired to frame the house and that content creators are charged with covering the walls. In reality, these two disciplines borrow equally from the craft of story telling as they try to influence unpredictably motivated users to make choices established by a client's business goals. From this common ground, a successful website team can leverage the narrative structure of IA to enable the full intent and power of Content Strategy.

San Antonio, TX August 02, 2011

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CCCU Public Relations and Communications Officers Conference

Stop Spinning Your Wheels! Develop a Keyword Centric Approach to Your Social Media Efforts

Most probably, you are already on Facebook, LinkedIn, YouTube and Twitter. It's no longer a question of should you use social media but rather what's the most effective way to use it? Whether it's to recruit prospective students, strengthen ties with alumni for your fundraising efforts or build awareness for a new program, understanding what keywords are, and how to use them, is essential to getting results from your social media efforts.

St. Paul, MN June 16, 2011

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National Association of Graduate Admissions Professionals

Get Focused, Get Results: How an Integrated Marketing Plan Drives Enrollment

What do you need to change in order to attract more of the right fit students? As Pepperdine's Graziadio School of Business discovered, the answer is a little bit of everything. Too often graduate programs find themselves running a perpetual marketing treadmill. Open houses, pay-per-click, radio, direct mail, email, public relations, social media. . . . the list of events and collateral seemed endless. Pepperdine learned it's much more effective if your brand voice, website, search marketing and pay-per-click campaigns all work together. This presentation will explain how to make that happen You'll learn the series of steps utilized to make the school's pay-per-click campaigns achieve more with less. We'll also explain why the organic search marketing initially focused on a set of hyper-local phrases promoting the part-time MBA degree.

Washington, D.C. April 07, 2011

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Association of Communicators in Education

Top 10 Search Marketing Mistakes Made by Colleges and Universities

Your search marketing efforts play a vital role in helping potential students find you. Unfortunately, it can be hard to ascertain the best practices needed to improve your rankings on search engines. Should you use geo-targeted search? Do paid search and organic search work best individually or combined? Is it better to use a dot.com domain or a dot.edu for a microsite? Does social media impact your search results? This session will review some of the most common search marketing mistakes made by colleges and universities. Change the way you think and act regarding your search marketing efforts and you'll change the outcome.

Hershey, PA March 18, 2011

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Conversion Conference

SEO vs. CRO - Tactics for Optimizing Both Search & Conversion

What are the best practices that lead to maximizing conversion volume and conversion rates? This session will answer that question and more. We’ll share proven strategies on how search marketing can have a positive impact on your sales funnel. You’ll discover how to rank high and improve your chances of getting clicks. Learn long-tail keyword opportunities and how one-off landing pages, and micro-sites, can be used to test keyword strategies, plus more. Interested in improving the performance of your website? This presentation will deliver useful insights and strategies

San Franscisco March 14, 2011

Washington County Manufacturers Association Business Meeting & Dinner

Maximizing Lead Generation and Management in the Internet Age: Are You Investing Wisely?

You get it: You have to spend money to make money. But what’s obvious for your supply chain can be a lot more confusing when it comes to marketing in today’s Internet environment. With all the new online lead generation and customer engagement options facing you – from website and search ads to email marketing and social media – how do you know if your investment will turn up demand for your product? Just as important: how do you know if your organization is primed to capitalize on the leads you generate? Without a systematic lead nurturing process, without someone to track and process potentially great prospects, your lead machine could stop cold. Attend this session to make sure that when you push the start button on online marketing you have the systems in place to guarantee solid returns on your investment. 5:30 – 6:30: Social Hour 6:30: Dinner and Program OPEN TO ALL

The George Washington Hotel, 60 South Main Street, March 10, 2011

CASE District 1 Conference

The ABCs of Underdog Branding

Appalachia. Business. Culinary. What could three very different higher education branding challenges have in common? Appalachian Bible College, Pepperdine University’s Graziadio School of Business and Lexington College, a Hospitality Management School in Chicago, are all considered the underdog in their respective markets. Elliance will show how tapping the school’s essential strength and articulating the brand pillars as their story can ignite demand and improve enrollment. Participants will learn the role of search engine marketing, social media and PR 2.0. Case studies from each of the three schools will punctuate the presentation.

Boston, MA January 27, 2011 - January 28, 2011

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Pennsylvania Business Technology Conference

Why Rank Matters: Securing Top Positions on Google & Gaining An Unfair Competitive Advantage -- Thursday, 10 A.M.

With millions of Internet queries each day, the power of search engines to influence purchasing decisions and generate leads for your business is unparalleled. What are the strategies will help your website outrank your competition and propel your business to page one rankings? Learn the relationship between traditional media and search marketing and why search strategies are universal for every size organization and industry.

Duquesne University November 18, 2010

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Business Volunteers Unlimited

What Savvy Nonprofits Can Teach Others

Savvy nonprofit marketers are leaps and bounds ahead of the curve in adopting social media and e-marketing tools. They have embraced Facebook, twitter, LinkedIn, blogs, Tumblr, and other social media channels to increase member engagement, deepen relationships, create a following, and increase operating income. Progressive nonprofits have also adopted e-marketing tools like email marketing, online surveys, contests, sweepstakes and event marketing to stay connected with their communities, get a pulse of their followers, and keep the excitement going. In this seminar, we will show all organizations a sampling of powerful, yet cost-effective, guerrilla marketing techniques that smart nonprofits are deploying

Cleveland, Ohio November 04, 2010

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eduWeb 2010

The ABCs of Underdog Branding

Appalachia. Business. Culinary. What could three very different higher education branding challenges have in common? Appalachian Bible College, Pepperdine University’s Graziadio School of Business and Lexington College, a four-year Bachelors in Hospitality Management School in Chicago, are all considered the underdog in their respective markets. Elliance will show why positioning is key. How to tap the school's essential strengths. Articulating brand pillars as story. The role of search engine marketing, social media and PR 2.0. Case studies from each of the three schools will punctuate the presentation. Attendees will learn how three very different higher education brands learned to ignite demand, and to envision a long-range enrollment future.

Chicago, IL July 26, 2010

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Refresh Pittsburgh

A Designer's Take on the iPad SDK

While Apple's iPhone SDK provides a wealth of information for developers, designers are often at a disadvantage when it comes to getting started building mobile apps. This presentation will review what documentation a designer should understand, the basics of application architecture and show working examples from an iPad app currently under development.

Pittsburgh, PA May 06, 2010

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SXSW 2010

Marketing Strategies for Social Wait Now I'm Lost

Successful social media marketing campaigns are hard to engineer; harder to implement, except when your users do it for you without you asking... or even knowing. We'll discuss how - and why - exactly that happened when Sandwich Dynamics launched Birdhouse, and what social media marketers can learn about NOT leveraging their followers.

Austin, Texas March 12, 2010 - March 16, 2010

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Association for Continuing Higher Education

Using the Web to Increase Student Recruitment

Interested in increasing the number of applicants to your continuing education programs? Then harness the power of search marketing. Learn how Carnegie Mellon University, Pittsburgh Institute of Aeronautics, Drexel University and others have utilized keywords, directory submissions, inbound links and more to increase their chances of being found by prospective students. Billions of Internet searches are conducted daily. This session will explain how you can stand out online.

Philadelphia, PA November 18, 2009

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Symposium for the Marketing of Higher Education

How to Increase your Enrollment via Online Rankings

Billions of Internet searches are conducted every day. Learn how search marketing can help you stand out and be found by prospective students. This presentation will share examples of colleges across the country who have applying specific search marketing strategies to obtain impressive results.

Boston, MA November 16, 2009 - November 18, 2009

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Business Volunteers Unlimited November 2009

Conversation Marketing: Your Ticket to Better Outreach and Bigger Impact

You've heard all the buzz but have you learned how to leverage online social networks and the latest digital marketing practices to connect more with donors, members, clients, patrons, visitors and volunteers? It's much easier than you think; we want to show you how. Join us for an up-to-date look at how forward-thinking organizations are capitalizing on simple and affordable digital outreach tools, including e-mail, blogs, search engines and social networks. Discover the budget-friendly strategies and resources that can raise your awareness, and increase your impact to new heights of success.

Cleveland, Ohio November 13, 2009

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Butler County Radio Network

Conversation Marketing: The New Rules of Marketing& P.R.

Conversations about your products and services drive traffic to your website and can boost business. What are today's best practices in digital public relations that will get key media players, bloggers and prospects talking about you? ? Through case studies and visual tutorials, learn the progressive PR practices for driving business online, broadening your sphere of influence and getting noticed by key influencers.

Butler County Community College August 27, 2009

Educomm

Influencing the Ranking that Really Matter

Universities often discuss the magazines that rank colleges and universities. But what about page rankings - do you rank high on search engines? Research shows 62% of search engine users click on a result listed on the first page. Learn how Duquesne University secured page one organic Google positions for critical keyword phrases, by having their site designed for both search engines and prospective students. Plus, attendees will understand the important role keywords, directory submissions, inbound links and social networking play in increasing the online rankings of your school.

Orlando, FL June 16, 2009 - June 18, 2009

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Social Networking to Get More Business

Learn How Social Networking Tools Can Help You Engage Your Customers More Effectively

Social networking is all the rage. But does it really help manufacturers and other business owners? This is your chance to hear how Linked In, Twitter, blogging and other online tools can help you collect better data on your customers, showcase your services or products, and learn more about your markets. Sponsored by the SMC Business Councils. Open to members and non-members.

Pittsburgh, PA May 14, 2009

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Business Volunteers Unlimited May 2009

Better Outreach, Bigger Impact: Tapping the Power of New Media, Social Networks and eMarketing

Twitter. YouTube. Google. Blogs. You’ve heard all the buzz but have you heard how to leverage online social networks and the latest digital marketing practices to connect with more donors, members, patrons, visitors and volunteers? It’s much easier than you think; we want to show you how. Join us on Friday, May 8th for an up-to-date look at how forward-thinking organizations are capitalizing on simple and affordable (even free!) digital outreach tools, including e-mail, blogs, search engines and social networks. Discover the budget-friendly strategies and resources that can raise your awareness, support and impact to new heights of success.

Cleveland, OH May 08, 2009

Digital Savvy PR

Building Buzz AND Business Online

Conversations about your products and services drive traffic to your website and can boost business. What are today's best practices in digital public relations that will get key media players, bloggers and prospects talking about you? How can you generate inbound links, social networking buzz and higher, long-lasting rankings on top search engines through optimized press releases? Through case studies and visual tutorials, learn the progressive PR practices for driving business online, broadening your sphere of influence and getting noticed by key influencers.

Click here to register.

Pittsburgh Technology Council April 30, 2009

Web Design Day

Information Architecture as Storytelling

Information Architecture, for so many of the websites on which we find ourselves working, is a task akin to playing matchmaker between your boss’s son and your ex, albeit with slightly less feedback. With the right seductions, pokes, and prods, we aim to influence unpredictably motivated users to make choices established by our client’s business goals. The successful website is the very story of this seduction, and your IA is the narrative structure of the entire affair. Let’s talk about how.

Pittsburgh, PA April 04, 2009

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Advertising Club of Toledo

Newest uses for eMail Marketing. Get customers. Keep customers. Get more customers.

E-mail is one of the most cost-effective and powerful marketing tools available today but recipient preferences, standards and tactics are evolving rapidly. Through real-world case studies, you'll walk away with ideas that you can apply to your clients' business on how to use e-mail to increase conversions and glean powerful customer preferences and insights. Hear the integral role that e-mail can play in your business growth and success through discussions of best practices, top strategies and affordable online tools.

Toledo, OH March 18, 2009

Making Customer Connections in the Web 2.0 World

How To Use Conversational Marketing To Boost Your Bottom Line

With the second generation of the Internet, user-generated content is king. Today's savvy buyers are looking to build online connections with businesses through collaboration, sharing and interactions via forums, messages boards, blogs and social networks. With the traditional top-down marketing model losing its luster, conversational marketing is the new standard. Through case study reviews and visual tutorials, learn how you can capitalize on new customer acquisition opportunities with influential online channels and digital techniques.

Click here to register.

Pittsburgh Technology Council February 27, 2009

Pensacola Advertising Club

Everything You Need to Know About Emarketing

Learn the important role the Internet plays in helping organizations of all sizes get customers, keep customers and get more customers. This presentation gives an overview of the new marketing ecosystem and explains how to build your permission-marketing database. To help you understand how you can apply emarketing to your own situation, a sample e-mail marketing plan is part of the presentation.

Pensacola, FL November 20, 2008

Pennsylvania Business Technology Conference 2008

The ABCs of e-Mail Marketing: The Latest Trends, Best Practices & Fundamentals to Maximize Your Online Opportunities

E-mail is one of the most cost-effective and powerful marketing tools available today but recipient preferences, standards and tactics are evolving rapidly. Through real-world case studies, you’ll walk away with ideas that you can apply to your own business on how to use e-mail to increase conversions and glean powerful customer preferences and insights. Hear the integral role that e-mail can play in your business growth and success through discussions of best practices, top strategies and affordable online tools.

Duquesne University November 13, 2008

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Supercharged Recruiting

Online Recruitment Strategies That Work

There's a digital revolution underway in higher education enrollment, branding and outreach. Is your institution capitalizing on game-changing online strategies? Is your school well-positioned for growth in light of current demographic and economic challenges? Join us as we review real-world case studies, best practices and actionable strategies that are helping schools across the U.S. rise in rank, prominence and enrollment with online practices that are critical in today's highly interactive and competitive marketplace.

Pittsburgh, PA November 12, 2008

Business Volunteers Unlimited November 2008

Effective eMarketing Strategies for Nonprofits: How To Supercharge Your Outreach, Advocacy, Events & Impact

Attendees will learn how to use the internet to improve member engagement, drive attendance, increase volunteer recruitment and extend your reach and influence. The importance of social media and search marketing will also be explained.

Cleveland, Ohio November 05, 2008

eM8 eMarketing Conference

Learn Best Practices and Ideas That are Transforming the Future of Marketing

This conference will give you practical ideas and tools for significantly improving your marketing programs.

Atlanta, GA October 29, 2008 - October 30, 2008

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Social Media, Search Engine and The Web

The Revolution of Enrollment Marketing & Institutional Branding

Join Elliance for a half-day intensive seminar designed to give top administrators and academic leadership a strategic roadmap for growing enrollment (despite demographic trends) and improving visibility and connections with alumni and other key stakeholders through influential and critical social networks, search engines and the Web.

Newton, Iowa October 22, 2008

eduWeb Conference

Top 10 Search Marketing Mistakes Made by Universities

Search marketing can make a huge impact on the number of prospective students who visit your Web site, however, when done incorrectly; it can do more harm than good. Learn what you should and should not do to stand out online. Without naming names, we’ll review some of the most common search marketing blunders made by universities and explain what should be done instead. Learn which pages you should optimize on your site (hint, it’s not just the home page), how to use images and videos to bring you more visitors, whether it’s better to use a dot com or dot edu and more. Case studies will be included, showing the results various schools obtained by implementing these best practices.

Atlantic City, NJ July 21, 2008

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Credit Union National Association

Maximizing the Effectiveness of Your E-Mail Marketing and Member Surveys

Take this opportunity to understand the current trends in e-mail marketing and what successful organizations are doing to stand out in the marketplace. Identify what some of the challenges are with e-mail marketing and member surveys and the solutions available to make sure they can be used successfully.

Cleveland, OH July 17, 2008

Refresh Pittsburgh 2008

What Purpose IA?

What is the purpose of a marketing website? While marketing websites are more application-inclusive than ever, the fundamental marketing task of persuasion is still the purpose nexus of any marketing-driven website. The site’s IA needs to go beyond content organization, and embody the persuasive goals driving the project. The difference between creating systematic order and creating a systematically ordered, compelling argument is often the difference between a me-too site and a persuasion machine. Learn how to protect your client’s marketing objectives with purpose-driven discovery and IA.

Pittsburgh, PA July 16, 2008

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Business Volunteers Unlimited July 2008

Effective eMarketing Strategies for Nonprofits: How To Supercharge Your Outreach, Advocacy, Events & Impact

Attendees will learn how to use the internet to improve member engagement, drive attendance, increase volunteer recruitment and extend your reach and influence. The importance of social media and search marketing will also be explained.

Cleveland, Ohio July 11, 2008

Search Marketing Visual Tutorial: Part II

Social Media

You’ve heard the terms – RSS, Digg, Del.icio.us, Technorati, Stumbleupon. Learn how to use social media to increase your Google page ranking and draw more traffic to your Web site. This visual “infographic” tutorial will teach you about the power of link baiting and let you in on the latest in social media.

Pittsburgh Technology Council June 27, 2008

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EduComm 2008

Increasing Student Applications With Web Strategies

How can universities use the web to increase enrollment during an era of shrinking applicants? How can departments use the web to increase the caliber of students who apply to their department? This presentation will show how Carnegie Mellon University's Heinz School used search marketing to reverse the downward trends in graduate student applications and increase conversion rates. Attendees of this presentation will walk away with a clear understanding of search marketing keywords, the important role they play in driving visitors to a web site, and tools to discover keywords to use for their own sites. Today’s prospective students live online. This session will teach you how search marketing can help you make sure your Web site doesn’t get lost in cyberspace.

Las Vegas, NV June 18, 2008

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T.R.A.F.F.I.C. East 2008

About T.R.A.F.F.I.C

World Association of Domain Name Developers (WADND) presents T.R.A.F.F.I.C., the domain industry's premier conference! With more than 500 attendees, including the leading executives and experts, T.R.A.F.F.I.C. is the largest and most successful domain conference!

Orlando, FL May 23, 2008

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Online Student Recruiting Strategies That Work

Recruiting to Win: Best Online Practices for Driving Enrollment

Are you up-to-date on the latest online strategies and search engine marketing practices that are helping top schools around the country meet--and exceed--their recruiting goals? Learn how to leverage your website, simple eMarketing tools and the power of search engines to attract more ideal applicants and increase enrollment with less time and effort. The free seminar features case studies of Carnegie Mellon University, Duquesne University, St. Edward's University, the University of Maryland, Baltimore County and others.

Elkins, WV May 22, 2008

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Roanoke Advertising Club

Using eMarketing Techniques to Grow a Business

Internet use is higher than ever, and if you're not reaching customers and prospects online, you're missing out on profits. Learn how to leverage the Web to increase your clients’ sales and drive traffic to their Web sites. E-marketing is easy and cost-effective - send e-newsletters, conduct surveys, hold sweepstakes, and plan events online. Or, help clients with search engine marketing. Find out how to create effective e-marketing campaigns through real-life success stories.

Roanoke, Virginia May 21, 2008

Supercharged Student Recruiting

Progressive Online Practices for Driving Enrollment

Learn how your school can utilize email, search engine marketing and other proven web-based recruiting strategies to attract more ideal applicants and increase enrollment with less time and effort. The free workshop features case studies of Carnegie Mellon University, Duquesne University, St. Edward's University, the University of Maryland and others.

Philadelphia, PA April 24, 2008

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Coastal Advertising & Marketing Professionals

Using eMarketing Techniques to Grow a Business

Internet use is higher than ever, and if you're not reaching customers and prospects online, you're missing out on profits. Learn how to leverage the Web to increase your clients’ sales and drive traffic to their Web sites. E-marketing is easy and cost-effective - send e-newsletters, conduct surveys, hold sweepstakes, and plan events online. Find out how to create effective e-marketing campaigns through real-life success stories that demonstrate results! We'll also explain search marketing.

Myrtle Beach March 20, 2008

Proven Online Strategies for Driving Enrollment

How to Turn Your Website Into a Super Student Recruiter

Join e-marketing experts and your Cleveland-area peers as we explore how leading colleges, universities and professional schools are capitalizing on their own websites and online strategies to attract more ideal students and drive enrollment with less time and effort. f you want to learn how to turn Google and other search engines into your #1 student recruiter or leverage simple online tools to solve your enrollment challenges, you won't want to miss this information-packed seminar that features case studies of Carnegie Mellon University, Pittsburgh Institute of Aeronautics, Drexel University, St. Edward's University and others.

Bainbridge, OH March 14, 2008

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Winning eMarketing for Nonprofits

How To Supercharge Your Outreach, Advocacy, Events & Impact

Join eMarketing experts and other representatives from the region's nonprofit community as we explore how not-for-profit organizations are capitalizing on the ease, economy and effectiveness of electronic communications, digital media and their own Web sites to make a bigger impact with less time, money and staffing. If you're looking to expand your outreach, raise awareness, drive event attendance and boost your bottom line, you won't want to miss this information-packed seminar that features case studies of the Pittsburgh Glass Center, the Pittsburgh Regional Alliance, the Heinz Endowments, the Jewish Healthcare Foundation and the Cleveland Public Theatre.

Pittsburgh Technology Council February 26, 2008

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Search Marketing Visual Tutorial: Part I

Geo-Targeting

Whether your goal is increasing brand awareness locally, or looking to develop client relationships overseas, geo-targeting search marketing can help you grow your business in the markets that are most important to you. Learn how to focus search marketing efforts with a visual “infographic” overview, and hear about how First Commonwealth Bank leveraged local search to cultivate customer relationships.

Pittsburgh Technology Council January 25, 2008

Pennsylvania Business Technology Conference 2007

eMarketing: How To Use Online Strategies for Maximum Profitability

Marketing pioneers are forever finding new ways to help companies capitalize on opportunities via the Internet. But the rules, techniques and technologies are changing fast and companies are striving to create synergy between their online and off-line marketing strategies. With rapid responses, faster returns and lower costs, it's not surprising that eMarketing has major appeal, but how do companies tackle this ever-changing digital medium and fully exploit the capacity for growth and branding? Learn how to utilize eMail Marketing, online surveys and search engine marketing for your competitive advantage.

Duquesne University December 06, 2007

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Manufacturing eMarketing Summit

How Black Box, Miller Welding & Crossroads Maximized Online Opportunities for Lead Gen Success

Join representatives from Black Box Network Services, Miller Welding & Machining and Crossroads Development, Ltd. as they share the Internet-based strategies that helped them maximize lead generation, increase sales and elevate customer service.

Pittsburgh, PA November 06, 2007

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Nonprofit Technology Network

What Your Visitors are Telling You About Your Web Site

We all want our sites to be successful. We want visitors to both find the information they need, and take the actions we ask of them. But how do you know if your site is performing the way it should? Why is it important to analyze which pages have the highest drop off rates? What are quick and inexpensive ways to get feedback from your target audience? We’ll explain how to discover the usability of your site and provide easy and inexpensive ways to improve it.

Webinar October 25, 2007

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Continuing Education Association of Pennsylvania

Using the Web to Increase Student Recruitment

Elliance will explain how the combination of a research-driven Web site redesign with an aggressive organic search engine optimization and marketing campaign increased applicants to the Carnegie Mellon University Information Systems Management programs by 118% Attendees will walk away with tips they can apply to their own Web-based recruiting efforts.

Pittsburgh, PA October 19, 2007

SMX Search Marketing Expo

Local Search Case Studies

What works in local search marketing? What doesn’t work? How does local search optimization and advertising differ from traditional search marketing? Speakers on this panel share their real-world experiences, successes and failures with local search campaigns.

Denver, CO October 01, 2007

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Ad Club of West Michigan

How to Get Results With Internet Tools

Consumer habits are changing, more time is spent online and fewer hours are spent in front of a TV set. This means agencies need to learn how to apply nontraditional forms of marketing to give themselves an innovative image and an edge over their competition. This presentation will give tips on using online marketing tools and will communicate useful web-based marketing strategies through actual case studies. Those in attendance will walk away with a variety of ideas to implement for their own clients.

Grand Rapids, MI September 19, 2007

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Bank Technology Conference

Leveraging Technology to Market

Adding new consumer-friendly features to online financial services can pay dividends in increased customer loyalty . . . if you can persuade customers to actually use them. This session will present best practices to encourage online customers to adopt new services. Elliance will review how to use technology tools for intelligent Web site and intranet architecture decisions and will co-present with a representative from Wells Fargo.

Chicago, IL September 06, 2007

EduWeb Conference 2007

An avatar, a contest & the Web – Is there a cooler way to build awareness?

When a well-known American university opens a satellite campus halfway around the world, how do they get the word out? Carnegie Mellon University encountered this dilemma for their Qatar campus. They knew they needed an innovative approach to build awareness for this new location which, most importantly, would be embraced by students across the globe.

The answer was to create a web-based essay contest that used geo positioning and an avatar to ask students to solve a major social concern in the Middle East. The prize was one full scholarship and five half scholarships.

Learn the strategy and tactics on how this university increased their brand awareness in more than 30 countries in a little over one month.

Baltimore, MD July 23, 2007

America's Community Bankers Sales and Marketing Conference

Electronic Marketing Techniques

Providing quick, measurable, and cost-effective results for your clients is a routine challenge for agencies. With revolutionary eMarketing tools, it has never been easier to conduct market research, plan events, run sweepstakes, collect valuable client feedback, handle promotional emails, and more. This presentation will use actual case studies from agencies in Atlanta, Chicago and Pittsburgh. Learn from a market research firm that gathered 6 weeks of data in just 6 days and two resourceful agencies, one that used email to cultivate client relationships and another that created compelling eNewsletters to boost its customers' sales. Then, apply what you've learned to help your own clients!

Orlando, FL April 24, 2007

Daytona Beach Advertising Federation

eMarketing Tools for Agencies - Not for the Novice

Develop and manage your Web presence to effectively communicate your bank’s brand and services offerings. Learn techniques to improve your site traffic with search engine optimization, online advertising, and electronic newsletters. Hear tips for building and managing your email list database.

Daytona Beach, FL March 20, 2007

Council for Advancement and Support of Education (CASE): A Meeting of the Minds Conference

Using Online Marketing Strategies to Jumpstart Applications

How can your institution strengthen its position and boost applicants? Since prospective students live online, the answer is to increase your web presence. This interactive presentation will show how universities can use search marketing tactics to overcome a decline in applications and maximize their conversion rates. We’ll also explain how a group of six universities in Georgia use web-based event management software to invite students to a joint program for MBA recruiting.

New York City, NY February 10, 2007 - February 13, 2007

17th Annual Symposium for Marketing and Higher Education

Data Driven Marketing vs. Gut Reaction: Which Gets Results?

Savvy universities are becoming more like corporate America; moving away from the intuition and anecdotal-based forms of traditional marketing and embracing the new paradigm of eMarketing. Through an inside look at the successful eMarketing strategy of Carnegie Mellon's Heinz School, attendees will learn how eMarketing practices can be used to intensify recruitment efforts, maintain a high flow of qualified applicants, and gain top placement on major search engines.

New Orleans, LA November 05, 2006 - November 08, 2006

Search Engine Strategies (SES) Conference and Expo

Paid vs. Organic Search Techniques: Deciding Which to Use and When

Which is more effective, pay per click (PPC) or organic search marketing? Is it better to use paid or unpaid directories? To answer these questions, a marketer must first determine if their goals are short-term or long-term. One search technique isn't necessarily better than another; however, one technique may be more effective at reaching a specific goal. This session will explain to attendees what they should expect from organic search marketing, PPC advertising, online press release campaigns, industry portals, unpaid and paid directories, email marketing, and more. Hands-on tips will be used from current work Elliance has done for Black Box, Carnegie Mellon University and others.

San Jose, CA August 10, 2006

Michiana Ad Club

What Every Agency Needs to Know About Search Engine Marketing

Search engine marketing can help advertising agencies soar in today's competitive market. By increasing visibility and building online presence through techniques such as search engine optimization, link building, and pay per click, agencies can obtain and maximize new revenue, enhance customer acquisition, and foster retention.

South Bend, IN August 02, 2006

2006 EduWeb Conference

Increasing Student Applications with Web Strategies

How can universities use the web to increase enrollment during an era of shrinking applicants? This presentation will show how Carnegie Mellon University's Heinz School used search marketing to reverse the downward trends in graduate student applications and increase conversion rates. Attendees of this presentation will walk away with a clear understanding of search marketing keywords, the important role they play in driving visitors to a web site, and tools to discover keywords to use for their own sites.

Baltimore, MD July 31, 2006

8th Annual Entrepreneur's Growth Conference

Get Customers. Keep Customers. Get More Customers.

Acquiring new customers can cost five times more than retaining current customers. Expenditures are also likely to be twice as much from a repeat customer than a new one. In our throw-away culture, it is important to understand the benefits of customer loyalty and realize how small and mid-sized companies can remain competitive with enterprise businesses. This seminar will provide insight into the Top 5 customer needs and knowledge of how cross-selling and deep-selling can be obtained with interactive experiences.

Pittsburgh, PA June 08, 2006

eMarketing Webinar for Advertising Agencies

eMarketing Simplified with Ennect Tools

Finally, the convenience of four powerful eMarketing tools is now contained in one simple toolkit. Join us as Elliance demonstrates why this new technology is being widely adopted by growing advertising agencies. Participants will walk away from this webinar with knowledge of innovative software and its capacity to streamline services, save valuable time, and track results. All attendees will receive a complimentary hardcopy of The Marketing Hero's Handbook, which contains 22 big eMarketing ideas consolidated in one little book.

Webinar May 24, 2006

Carnegie Mellon University

eMarketing for Nonprofits

How can nonprofits increase cause awareness, volunteers, and donations? This seminar will reveal practical and cost-effective eMarketing tactics that will help nonprofits stay ahead of the game and in contact with valuable constituents.

Pittsburgh, PA March 28, 2006

Council for Advancement and Support of Education (CASE) District II Conference

Higher Education Marketing By the Numbers

This seminar shows how eMarketing strategies can yield fast turn-around and quantitative ROI in the arenas of alumni relations, enrollment, and corporate relations. View the inside track of Carnegie Mellon's two-part eMarketing success strategy that uses a publication to build relationships with audiences and reverses a decline in pre-college applications.

Pittsburgh, PA February 06, 2006

The 2nd Annual IQPC Web Analytics Forum

Maximum Branding With Organic Search Marketing: "1 Store With 1,000 Doors"

Search marketing can provide important data that companies can use to increase sales and develop brand awareness. Through an actual case study, observe how analytics and metrics, as crucial marketing tools, can help businesses generate various types of buyers.

New Orleans, LA June 28, 2005

The Chamber of Commerce

The Power of eMarketing for Small Businesses

With the right tools, eMarketing can be a profitable investment for small businesses. This seminar displays how web marketing applications such as the ennectToolkit can help your company develop a strategic plan to market products and services to the right customers.

Middletown, OH April 05, 2005

Pennsylvania Credit Union Association

Email Marketing 101

Email is more than just a form of communication. With useful technology, you can track campaign effectiveness and create reports, which provide insight into member loyalty. You can also learn how to design effective eNewsletters that provide news and tips to your members, thus enhancing retention and cross-sell opportunities. Learn how to announce new products and drive qualifying leads by viewing "click-through" rates in reports.

Cranberry, PA March 15, 2005

Carnegie Mellon University 2005

Entrepreneurship

Discover how a leading entrepreneur launched a successful organization without any funding from venture capitalists. This seminar reveals the importance of adaptation to customer needs, the business model, developing a sellable product, and adopting a corporate attitude. Learn how the Top 10 Success Factors of Entrepreneurs can help you become an accomplished business professional.

Pittsburgh, PA March 01, 2005

eMarketing Strategies

Maximizing Your Search Engine Marketing ROI

This insightful seminar is filled with tips and techniques for attracting new business, building brand visibility and establishing awareness using proven, online search engine marketing methods.

Pittsburgh, PA May 02, 2003

Erie Ad Club

Intro to Email Marketing

customers, and build brand awareness? This seminar will provide techniques and tips that can help marketers reach their ideal target audience and develop a technological edge in the advertising industry. Designed for total audience participation, this innovative and informative seminar will provide you and other marketing managers with a unique opportunity to share ideas and learn the latest strategies for creating successful email marketing campaigns.

Erie, PA February 13, 2003

Agency Clients

Maximize Your Online Marketing ROI

In today’s competitive business arena, return on investment is a prized commodity. During this seminar, conducted by Green Spot Advertising and Elliance Inc, insight will be geared toward maximizing potential earnings and augmenting company profits. This presentation is designed with collaboration in mind. Created for total audience participation, you will be able to network and consult with other executives when learning how to implement effective methods of email marketing.

Detroit, MI January 14, 2003

Carnegie Mellon University 2002

eStrategies for Entrepreneurial Companies

Entrepreneurial companies can rent low-cost but high-impact eSolutions such as rental eCommerce sites, eMail Marketing, and client extranets. Attend and see how other entrepreneurial companies are reaping profits using these techniques.

Pittsburgh, PA November 15, 2002

Second Wind Network

Collaboration Technologies For Agencies

Collaboration has become a client retention tool. This insightful presentation will demonstrate the various options for deploying collaboration tools and how they are coming of age.

Chicago, IL October 24, 2002

Client Dealer Meeting

Email Marketing for Dealers

Email can provide an efficient and effective communication resource in today's fast-paced business world. This presentation is designed specifically for dealers and is focused on using email to maintain a client base, build brand awareness, and generate new business leads. Designed for total audience participation, this innovative and informative seminar will provide you and other marketing managers with a unique opportunity to learn about low-budget but high-impact email marketing strategies.

Atlanta, GA October 18, 2002

Second Wind Network 2002

Convergence Marketing

The new customer is comfortable in both traditional and electronic mediums. In the typical buying process, the new consumer moves between traditional and electronic mediums during a typical buying process of Awareness, Comprehension, Conviction and Action. This creates new challenges for sales, marketing, and service. This insightful presentation will help you transform your sales, marketing and service to handle the new customer effectively.

Chicago, IL August 07, 2002

Automotive Aftermarket Council

Electronic Lead Generation and Fulfillment

Elliance will provide strategies designed to attract, engage and retain site visitors resulting in increased sales leads and visibility. Elliance will review actual case studies and web-based tools that generate leads as well as effective, online follow-up and fulfillment efforts.

Miami Beach, FL May 02, 2002

TAAN,AANI

Advertising Agencies and The Internet - Opportunity or Threat

Advertising agencies could become dinosaurs unless they embrace the internet. The internet is the largest growth opportunity for advertising agencies since television. This insightful seminar will show you how winning agencies are re-tooling to make internet-based programs an integral part of their regular offerings.

San Diego, Taos January 01, 2001