December 13, 2006
New York, NY – Pittsburgh-based website design services firm Elliance continues to win recognition for its transformative web strategies and development on behalf of regional bank clients.
Elliance took home a Silver in the recently announced 2006 international Davey Awards for its redesign of the First Commonwealth Financial website. Elliance’s work for First Commonwealth Financial was selected from among 3,500 entries from across the US and globally.
The Davey Awards, created by the International Academy of the Visual Arts and underwritten by ADWEEK and Fortune Small Business magazines, honor the finest creative work from the best small firms, agencies and companies worldwide. The Davey Awards honors the achievement of the “Creative David’s” where strength comes from strategic insight and creative daring, not a “Goliath’s” bankroll.
Bank Website Design Services
First Commonwealth Financial chose Elliance from among all Pittsburgh website design services firms because of its emphasis on strategic web development. Elliance understood that FCF’s long-range growth and profitability hinged on the ability to attract web visitors, convert them into FCF customers, and persuade new and existing customers to adopt online banking services.
Bank Marketing Solution
Building on a growing expertise and experience in serving bank marketing needs of regional players, Elliance designed a site powered to improve FCF’s cross-selling and customer retention. It coupled the re-launched site with a search engine marketing campaign designed to drive new and existing users to the site.
FCF experienced a 34% yearly increase in site traffic and obtained first-page search engine rankings for over 80 regionalized phrases. “Before we optimized our site, we averaged 10,000 to 12,000 monthly visitors,” said Orlando Fulgenzio III, SVP – Electronic Services at First Commonwealth Bank. “We hoped that we could increase traffic by one and a half times. After a few months, we were getting 250,000 monthly visitors sessions, which I didn’t think was possible. The number of our monthly visitors has continued to increase.”