June 13, 2006
With the launch of LatinTrade.com, Elliance succeeds in tackling the intricacies involved in a multilingual Web site.
This Web site for Latin America’s top international business publication broadcasts articles in English, Portuguese, and Spanish, about corporate and political trends in Latin America and the Caribbean.
"Elliance met the challenges of the multilingual and multi-cultural online platform of Latin Trade," says Mike Zellner, publisher of Latin Trade.
In creating this site, Elliance also included several major advancements such as enhanced navigation, an easy-to-update content management system (CMS), and an automatic subscription payment tool.
To help visitors access a diverse range of magazine topics, the site’s links were stabilized. Also, the site’s visual display was expanded to include more advertisements and make them less intrusive.
The easy-to-use CMS was added to empower Latin Trade staff members to quickly post material in three languages, thus enhancing their ability to display fresh and updated content to appropriate sections of the online magazine.
Installing an automatic payment system helps save time for both site visitors and Latin Trade employees. Visitors can purchase online subscriptions with greater ease and Latin Trade staff save time and hassle by managing subscriptions in one accessible location.
To visit this site, go to http://www.latintrade.com.
Elliance, the creator of the ennect online marketing toolkit, is an eMarketing firm specializing in results-driven web site design and emarketing solutions. Clients include Maps.com, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver eMarketing solutions.
About LATIN TRADE
Latin Trade is Latin America's leading international business magazine. For more than a decade, our award-winning editorial team has provided our more than 350,000 readers with a global perspective on corporate developments in Latin America and the Caribbean. Latin Trade has won 20 editorial awards in the past five years and is the only pan-regional business magazine published in Spanish, Portuguese and English.