Elliance Wins IMA Best in Class for Manufacturing Website Design

April 24, 2008

Elliance, Inc., a Pittsburgh-based, strategic e-marketing firm, has been awarded Best in Class by the Interactive Media Awards for its design of the Chromalox Precision Heat and Control website, www.Chromalox.com. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the Web’s most professional work. The site was honored specifically for excellence in the manufacturing category.

“This was about more than a site redesign,” said Roger Slayton, vice president of e-business at Elliance. “It was about re-branding a company and helping them emerge as the industry leader that they are.”

The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, a site had to successfully pass through a comprehensive judging process, achieving very high marks in each of the judging criteria, including design, usability, innovation in technical features, standards compliance and content. The site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter. Judges are from companies such as Microsoft, the New York Times, Time Warner Inc. and American Express.

The IMA was created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading Web designers, developers, programmers, advertisers and other Web-related professionals, the competition is designed to elevate the standards of excellence on the Internet. IMC serves as the primary sponsor and governing body of the IMA, establishes the judging system and provides the judges for the competition. For more information about the awards, visit www.InteractiveMediaAwards.com.

The Web design award winner, Elliance, has designed Web sites for a number of manufacturing companies including Miller Welding (www.MillerWelding.com) and Oberg Industries (www.Oberg.com) among others.

About Elliance
Elliance is an e-marketing software and services company serving progressive mid-size companies, colleges and universities, and non-profits. Clients served include, AlliedBarton Security Services, Black Box, Mellon/Dreyfus, HydroWorx, Allegheny Ludlum, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 14 years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions. For more information about Elliance, visit www.Elliance.com.