Association Trends Saves Cost & Meets Tight Deadline with Email Newsletter Distribution

May 17, 2004

Looking for help when their printing company suddenly went out of business, Association Trends asked Elliance to put their weekly newsletter online. They needed to go live in just 10 days.

Elliance responded with an easy-to-use email newsletter distribution system plus a few eCommerce solutions to help manage their business.

“Being online means Association Trends can communicate with their members without worrying about the rising costs of paper or postage,” says Abu Noaman, CEO of Elliance. “Plus, they can archive back issues, add breaking news and have the flexibility to make changes on a minute-to-minute basis.”

The online newsletter is updated weekly and every four weeks a print version is mailed to members.

According to Noaman, “Jill Cornish, president and publisher of Association Trends provides thought leadership to her industry. She came to us because she knew we had the total solution for her web needs with ennectMail, ennectSurvey and ennectEvent.”

Since under lying tracking technology is built into the site, Association Trends can also track which articles are the most popular, survey members and use the web for event registration.

Elliance provides eMarketing tools and services that help clients attract, engage and retain customers. In its 10+ years of business, Elliance has been recognized by Business 2.0, Inc. Magazine, the eMarketing Association and the Web Marketing Association amongst others for creation of outstanding interactive web experiences and smart search engine strategies.

To learn more about Elliance, visit www.elliance.com or call 888-926-6262.

To learn more about Association Trends, visit www.associationTRENDS.com.