Higher Education Marketing

Higher Education Marketing.

Higher Education Marketing for a Higher Good

Invigorate Your College Brand

COLLEGE BRANDING: CRISP AND AUTHENTIC

Elliance crafts your brand by interviewing the desirable stakeholders, listening for liminal insights, articulating the brand, launching it internally, rolling it out externally, and monitoring the impact on the market. Elliance invigorates college brands by telling authentic stories, creating memorable experiences and claiming top Google rankings for reputation keywords.

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Enroll Regional, National and International Students

ENROLLMENT MARKETING: MORE OF RIGHT-FIT

In the age of search engines, social media and PR2.0, why not go beyond your own backyard and set your sights on attracting the right-fits from distant places and lands? Elliance ignites demand anytime, anywhere with an authentic brand voice and #1 positions in the new digital ecosystem.

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Orchestrate Conversions with Websites

WEBSITE DESIGN FOR COLLEGES: BUILDING CONVERSION MACHINES

Elliance constructs websites that drive right-fit prospects straight to the admissions funnel. Our secret: balance today's truth with emergent truth, combine facts with stories, hold the tension between various audiences and reveal the power of the brand. Our websites simply let the right-fit prospects raise their hand.

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Unlock Donations from Alumni

MARKETING TO ALUMNI AND DONORS: THE ART OF THE ASK

In a world reluctant to part with their hard earned money, any point of friction in either building a case for giving or accepting payments is counter productive. Yet so many giving experiences frustrate well-meaning donors. Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories.

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Higher Education Case studies

More Proof

Pursuit of the “right-fit”

St. Edward's University

Challenged by declining applicants and students in the graduate school, St. Edward's University turned to Elliance. We created landing pages and ran a paid-advertising program, both of which told a story that resonated with the right-fit students.


Acquiring the holy grail of higher education

Concordia University

Can the most elusive adult audience in higher education be motivated to raise their hands on the web? Absolutely. By ensuring that carefully written “you-can-do-it” messages appear on search engines when the reluctant adult students are exploring their options.


Become the unquestioned market leader

Heinz School at Carnegie Mellon

Heinz School at Carnegie Mellon University reversed a four-year enrollment decline, increased enrollment by 118%, raised student quality and became the unquestioned market leader for IT Leadership.


Higher Education Clients Served

  • Appalachian Bible College
  • Assumption College
  • Bryant University
  • Concordia University Irvine
  • Manchester Busines School
  • North Central College

Recent Higher Education Marketing Blog Posts

  • The art of the environmental portrait

    June 20, 2017

    In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading

  • That’s another story…

    May 15, 2017

    In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool — from Geofilters that essentially act as digital billboards to Snapchat stories, which give you raw, in-the-moment exposure to a … Continue reading

  • 11 Strategies for Improving Admissions Yield

    April 09, 2017

    Students hold the keys to the survival and prosperity of colleges. Student deposits are moments of truth for Vice Presidents of Enrollment at colleges and Presidents. Cash coffers are either refilled or not. Last minute surprises in deposits can cause … Continue reading

  • Brand Architecture in Higher Education

    April 02, 2017

    There isn’t an algorithm for defining brand architecture for higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation. Here is a start: I. Branded House: This model applies to most … Continue reading

  • Is it time for a new suit?

    March 10, 2017

    Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent … Continue reading

We Have Presented Successes At

  • American Marketing Association